"Coaches can read, too": Revealing the nature of the game

Establishing a Territory:

Bra nick starts by talking about how important coaching is in any form of football, be it little league or the pros. He goes on to talk about some of the effective characteristics that coaches have to possess to be successful. It seems that he is focused on showing exactly what goes into being a coach so that their team can win. He reveals that coaches have to have many forms of literacy in order to be able to succeed. Some of the literacies are reading their players, organization of plays, making and pursuing goals, and having the competitive edge.

Establishing a Niche:

Most people know the rules and how to play football, and many also know how hard players work in order to be able to play on a regular schedule. However, it doesn't always seem like many people know exactly all the preparation that coaches have to do as well. Bra nick shows this by discussing the different factors that coaches have to have in order to win their games.

Occupying the Niche:

The end sentence in Branick's introduction is how he occupies the Niche. “How do football coaches, as members of a specific discourse community, go about reading their players and the game in order to get optimal performance and a positive end result”(561)? With all the characteristics and goals of coaching that he provides earlier in his introduction, it's obvious that coaching isn't as easy as just calling plays randomly; there must be a method that coaches follow and a strong communication between the players and coaches so that everyone is on the same page and can go after the same goals.